Repsol is an integrated Spanish oil and gas company dedicated to the commercialization and distribution of petroleum products, known by most for its presence on the roads as the leading gas station in Spain.
In addition to the market, they have created a travel guide called Repsol Guide, where the user can view refueling locations, road maps, accommodation, catering, etc., and which is updated every year.
In 2012, Repsol decided to enter a competition to launch its new guide, now more digital than ever.
For this event, we decided to create the first "Auto Event Repsol" where people would receive the guide in the place where it is most used, within their car. They would also be privileged to experience the release of the first road movie filmed by the brand starring actor Raúl Climas and his brother.
All attendees were invited to a personalized event for more than 800 people, where a single route was produced for each guest from his or her location to the party.
Who: Guia Repsol
Where: DRAFT FCB
What: Concept Copywriting and Art Direction