Dytective for Samsung 

is the first free app that uses artificial intelligence and language games to detect early signs of dyslexia in children. In Spain, where 10% of kids are at risk and testing is expensive and not publicly covered, this tool makes early detection accessible to all families. With just 15 minutes of simple, age-adapted exercises, Dytective analyzes cognitive patterns to spot possible learning difficulties, helping parents act sooner and reduce school dropout rates.

Who: Samsung
Where: Cheil Spain
What: Idea, Copywriting and Art Direction/ Creative Direction
When: 2017