PASE LO QUE PASE

A plan that freezes your electricity rate for five years, rewards you with €100 upfront, and asks for zero strings attached — that’s Iberdrola’s “Plan Estable Verde”. To launch it, we needed a campaign that wasn’t just good, but otherworldly. So we teamed up with iconic filmmaker Álex de la Iglesia to craft a story that’s as bold as the offer itself.

Who: Iberdrola
Where: Ogilvy
What: Art Direction
When: 2024