PINATAS

AnimaNaturalis is an international non-profit defending animal rights in Spain and Latin America. To denounce the cruelty faced by baby fur seals in Canada and greyhounds in Spain, they launched a striking print campaign using a piñata as a visual metaphor — showing how these animals are beaten and killed as if they were toys at a party. The idea: Stop the party. Don’t treat them like a piñata.

Who: AnimaNaturalis
Where: Cheil Spain
What: Idea, Copywriting and Art Direction
When: 2016