POLICEMAN & THIEF

A print campaign for Samsung Galaxy Watch that cleverly shows how its Running mode supports every runner, no matter their motivation. The visual features a thief and a policeman both running through the city, reminding us that with the Galaxy Watch anyone can track performance, monitor activity, and keep their pace under control. A simple, witty idea that connects sports with real life in a fun way.

Who: Samsung
Where: Cheil
What: Idea, Art Direction and Creative direction
When: 2020