From our Samsung platform #DoWhatYouCan´t, with which we encourage people to overcome through technology, we wanted to launch a campaign to raise awareness of overweight and promote a healthy lifestyle through our smartwatch Galaxy Watch Active. A device that comes with its own installed health app that is what allows the user to keep a detailed track of their vital signs in all aspects to promote a pro-active personal care.
Who: Samsung
Where: Cheil Spain
What: Art Direction/ Creative Supervision
When: 2019