The brainees

Global campaign for Opella — Allegra® No-Brainer
We repositioned Allegra® as the smart antihistamine that delivers allergy relief with 0% brain fog. To prove it, we created the Brainees — three brain cells with personality who show why Allegra is the obvious, sharp choice. A bold concept rolled out in 20+ countries with humor, science and over 172 assets — because with allergies, the smart choice is a No-Brainer.

Who: Allegra®
Where: MRM
What: Idea, Art Direction and creative direction
When: 2025