To mark the return of Formula 1 to Madrid, Uber joined forces with McLaren Racing and Mastercard to bring the excitement of the Spanish Grand Prix’s Race Week beyond the circuit. Interferencias turned everyday Uber rides into a motorsport experience: a fleet of cars styled in McLaren’s papaya colours took to the streets as part of Uber GP, while Madrid’s Callao metro station was transformed with synchronised lighting, surround sound and lenticular displays that revealed a black Uber car turning into McLaren’s Formula 1 car as commuters walked through the tunnel. The activation extended to Adolfo Suárez Madrid-Barajas Airport, where a real McLaren F1 car greeted travellers in a recreated pit stop, and gave riders the chance to win experiences with drivers Lando Norris and Oscar Piastri.

Who: Uber, McLaren Racing & Mastercard
Where: Ogilvy Spain
What: Ideation and Art Direction
When: 2026