War correspondents on breast cancer

Ten years into their collaboration, Samsung and the Spanish Federation of Breast Cancer (FECMA) sought to raise greater awareness and funds for breast cancer, a disease affecting 1 in 4 women. To do this, they launched War Correspondents on Breast Cancer, a powerful photo report by Pulitzer-winning war photographer Manu Brabo, who captured the fight against the disease from a unique perspective, drawing parallels between war zones and the battle against cancer. The project included an exhibition of 42 photographs, a documentary, and a special book. For every online view and download of the documentary, Samsung donated €1 to support research and the donation of three ultrasound machines.

Who: Samsung
Where: Cheil Spain
What: Idea, Copywriting and Art Direction/ Creative Direction
When: 2018