WAR CORRESPONDENTS ON BREAST CANCER

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WAR CORRESPONDENTS ON BREAST CANCER *

To mark ten years with FECMA, Samsung launched War Correspondents on Breast Cancer, a striking photo project by Pulitzer winner Manu Brabo that exposed breast cancer as an invisible war, raising awareness and funds for research and new ultrasound machines through an exhibition, documentary, and book.

DYTECTIVE FOR SAMSUNG

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DYTECTIVE FOR SAMSUNG *

To help detect dyslexia early and for free, Samsung launched Dytective, an AI-based app that uses language games and character recognition to spot signs of dyslexia in just 15 minutes — a vital tool in Spain, where 10% of children are at risk and diagnosis is often costly and slow.

THE BRAINEES

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THE BRAINEES *

For Opella, we launched Allegra® No-Brainer, a global campaign repositioning Allegra as the smart antihistamine that relieves allergies without drowsiness. Using the humorous Brainees characters and a fresh visual identity, we created over 172 assets in 20+ countries to show allergy sufferers that staying sharp with Allegra is truly a no-brainer.

ANIMAL COPYWRIGHTS

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ANIMAL COPYWRIGHTS *

In response to the famous monkey selfie case, WWF and LatinStock created Animal Copyrights — the first image collection made by and starring animals, with all proceeds funding their protection and well-being, giving animals ownership of their own image rights for the first time.

SMARTOYS

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SMARTOYS *

To promote the new tablet Tab 3 Kids for children with parental control, we designed a collection of children’s toys that fosters a balance between technology and a healthy physical life.

SAMSUNG J6 COLORS

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SAMSUNG J6 COLORS *

A vibrant launch campaign that showcased the Galaxy J6’s bold colors and Infinity display, positioning it as a stylish, personal choice through striking visuals and a simple, memorable message.

NETFLIX DONT LOOK UP

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NETFLIX DONT LOOK UP *

A playful campaign turning Netflix’s constant premieres into an ironic countdown, reminding viewers that with Netflix, the end of the world is always coming soon.

Policeman & Thief

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Policeman & Thief *

A clever print campaign highlighting the Galaxy S4’s Smart Pause feature: when you look away, your video stops. Through a witty visual metaphor — a policeman chasing a thief — it showed how even the action pauses when you’re not watching, making the product benefit instantly clear and memorable.

PINATAS

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PINATAS *

AnimaNaturalis, an animal rights organization, launched a powerful print campaign highlighting the cruel treatment of baby seals in Canada and greyhounds in Spain. Using the visual metaphor of a piñata being beaten and hanged, the campaign condemns the brutal hunting of seals for fur and the abuse of racing greyhounds, urging people to stop treating these animals as objects for exploitation and suffering.